It’s essential that businesses use every opportunity they have at their disposal to stand out from their competitors. And one of the best ways to do this is to invest in eye-catching visuals. Large format printing can be particularly effective for businesses that want to win the attention of potential customers. But what are the main benefits of large format printing? Large format printing comes with distinct advantages for garnering the attention of the public and offering versatility. And these advantages can benefit companies in all industries. Here are some of the biggest advantages of large format printing.

Advantages of Large Format Printing

High Visibility and Impact

Large format printing – generally any printing that is at least 18 inches wide – has become incredibly popular because of its high visibility. These prints can be hard for potential customers to ignore and can grab the attention of passers-by with ease. This explains why large format prints are seen so regularly in high-traffic areas like shopping centers, trade shows, exhibition centers, and outdoor areas.

Customization and Versatility

Large format printing can help you create more ways to promote your business compared to smaller printing formats. Smaller printing formats can only contain so much information before it becomes difficult to read. However large format printing can include banners, posters, and signs with detailed information. Some prints are much larger than this and can be seen from a considerable distance away.

This form of printing often results in billboards, signage at trade shows, on vehicles, and outside retail outlets. In addition, advanced printing technology can apply visuals to different materials including paper, card, fabric, mesh, vinyl, and canvas, which can make a difference in how it affects your budget.

There are also many options when it comes to the shape, size, and design of large format prints. Advancements in printing technology have opened up a whole new world of possibilities.

A Great Return on Investment

Large format prints can give a great return on investment thanks to the extra customization they offer. Because of advances in technology, the process used to create these prints works very quickly, which means you can bring your ideas to life and get your visuals out there in no time at all. Considering the impact it can have, large format printing can be one of the most impactful advertising options around today.

Durability and Longevity

The tough materials and high-quality inks available to you mean your large format prints should be able to withstand everything that the climate can throw at them. There are many weather-resistant materials available that can last for many years before you need to replace them. This means your large format prints could provide exposure for your business for many years to come.

What Is Large Format Printing Used For?

Large format printing is used for many different purposes. Here are some of the most common applications.

Advertising and Marketing

Large format printing is ideal for companies and organizations that want to promote their products and services to the widest possible audience. These prints are often installed outdoors but can also be added to indoor spaces. They’re often used by retailers who install them in window displays, as indoor signs, and on walls. These help them alert customers to their products, services, and latest offers even if they’re merely passing by.

Events

You’re also likely to be exposed to large format prints when you attend events like conferences and trade shows. Event organizers use large format prints to create signs, booth displays, banners, and backdrops that can be easily seen from across wide convention halls, etc.

They can be used not only to advertise brands but also to guide visitors around venues so they can find the brand’s facilities. The right large format graphics can be very effective in attracting delegates to a company’s booth, which can lead to increased sales.

Offices

These large-scale prints can also be used by companies to improve their business space and make it more welcoming.

Large-scale printing is often featured on walls in offices, murals in restaurants, and signs in hotels to create the right impression and make spaces more enjoyable for guests, customers, and team members.

Large prints like murals can be installed in schools, museums, and offices to create a more visually pleasing atmosphere and provide essential information.

Vehicle Wraps

Vehicle wraps are another form of large-scale printing that’s become more and more popular over the years. They are added to cars, vans, and trucks to advertise and draw attention to businesses, with the vehicles acting as moving billboards.

What to Consider Before You Order Large Format Prints

There are a few things you need to consider before you place a large format print order. You’ll need to ensure the material you choose to print on is suitable and tough enough for the job. You’ll also need to use high-resolution graphics and images so they appear clear and detailed once they’ve been printed onto the material.

Make sure you’re using a reputable and trustworthy printing company to get the best results. Ask for examples of their past work to see if they can handle the job. It’s important to get it right the first time as large format printing isn’t necessarily a cheap option and it could be more expensive and time-consuming to correct things if you’re not satisfied.

It’s also essential that your large format prints are installed properly. Poor installation can result in the prints being prematurely damaged and need to be replaced long before you had hoped. A quality installation will ensure your prints last as long as possible.

Make the Most of Large Format Printing

Large format printing is a powerful tool that you can use when you want to create more exposure for your brand.

There are so many great options available to you when choosing large format printing, and these can include the location and size of the finished print – vehicle wraps, billboards, large banners, in-store signs, and custom murals.

These prints can get you an excellent return on investment and attract more attention to your brand. If you’re looking for a creative and engaging new way to drive your business forward, large format printing may well be the solution that you need.

Da-Com is a leading source for office supplies including ink for large format printing in St. Louis and Columbia, Missouri, and Western Illinois. Contact the team today to find out more about how they can help you meet your printing requirements.